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[아토즈 고객사뉴스] 신세계마트 North Point점 오픈

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작성자 아토즈홍콩 작성일21-06-28 16:03
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<New World "Korea Street" has made a strong landing at North Point Exchange Store and plans to expand 7 to 8 supermarket flagship stores in the future>

Since the outbreak of the outbreak, supermarket business has become more and more prosperous, in which New World Korea Food Company has been actively expanding in recent years, its brand now opens a total of 10 branches in Hong Kong, including supermarkets and restaurants, and has its own central kitchen to handle cured meat for wholesale catering and home retailing. Recently, its brand has made a strong landing in the 3,800-foot shop in North Point, the new store combined with its own six brands to build the first "Korea Street" supermarket flagship store in Hong Kong, the Group also plans to expand 7 to 8 major supermarket flagship stores and 30 to 40 small shops in the future.

Standing in Hong Kong for 26 years, the development of six major brands

New World Korea Food Company Executive Director Shin Ying-so pointed out that the new world Korea Food Company's first store in 1995 in Tsim Sha Tsui Kimberly Street opened a supermarket, so far its brand in Hong Kong has 26 years of history, in recent years actively support the exhibition of Central, Mong Kok and other Mong District, the brand recently moved into North Point to open a Flagship Store of Korea Street Supermarket.


With the development of New World Korea Food Company for more than two decades, it is slowly expanding the collection of different sub-brands, including New World Supermarkets, Chef and Taste, Banchan, O'Taste, Kimchi Factory and Body.Me. New World Korea Food Company in 2000 opened to the Korean mix shop Banchan, Shin recalled, when Hong Kong at the same time there were many of the same type of mixing shop, but Banchan still stands still, I believe their home-made Korean mix taste and quality is very guaranteed. Since then, New World has developed another sub-brand, Chef and Taste, and since Hong Kong people love Korean meat, so they want to let their guests buy meat and go home to cook, New World will develop the Chef and Taste Korean bacon brand in 2019. Initially, Chef and Taste's home-made Korean bacon was produced only in small quantities in the shop, and later attracted a lot of merchants, the development of wholesale restaurant market, in order to stabilize the supply of cured meat, but also set up their own central kitchen to deal with cured meat.

North Point Hui Korea Street flagship store collection of six brands in one

Since each sub-brand store is operating independently, Shin added that many customers have expressed hope that New World Korea Foods will open a large one-stop shop. Branch network is mainly distributed in Kowloon District, however, according to the New World online shop e shop data show that the majority of online shopping customers from North Point, Taigu City, scam fish surge and the West Bay River, so that Hong Kong Island residents have a high demand for Korean food. It was a coincidence to learn that there were about 4,000 square feet of shops at North Point, plus convenient transportation. He admitted that it was not easy to find such a large shop, and that The terms of the lease offered by Sun Hung Kai were so suitable that he chose to move into North Point, where the flagship store of the "Korea Street" supermarket was a collection of six brands.

Korean dramas and k pop have also been popular in Hong Kong in recent years, and Shin believes that Hong Kong people's love of Korean food has increased in recent years, and many Hong Kong people have tasted Korean food, which is no stranger to traditional Korean authentic tastes and is very accepting of Koreans' original tastes. Especially during the outbreak, people can not travel, come to the New World Korea Street can also eat the most authentic Korean flavour food.

The city's business has tripled and plans to expand seven to eight flagship stores

New World Korea Foods, which has grown from a family-style store to today's chain, revealed that its business volume will triple in 2020 compared with 2019, and that the response to opening a new store in Mong Kok last September was ideal, so it is more active in expanding its branch network. Shen Yingdu said: "The outbreak has made our new world grow a lot, first of all, our e shop is the first store in Hong Kong to sell Korean food, under the outbreak of e shop business increased fivefold, and compared with some restaurants providing food, our company mainly sells supermarket goods, side dishes, pantyhose and Korean cured meat, so that people can buy home directly to eat or cook at home, during the outbreak we provide you with the most needed things, so the outbreak business growth." 」

The flagship store of the North Point "Korea Street" supermarket is the largest branch of its brand, and the amount of investment is the largest, Shen said with a smile, he knows that property prices in Hong Kong are very high, and their investment in North Point store figures can probably buy a floor. North Point is the first branch of the six major brands, the new store after the opening of the response is very ideal, Shen added, there are plans to open 7 to 8 such as The North Point store flagship store, in order to meet the needs of more customers, he plans to open each flagship store outside about 4 to 5 1,000 feet to 1,500 feet of small shops, the future hope to open a total of 30 to 40 small shops.

5 Korean food must-try promotion

Come to the flagship store of Korea Street supermarket, Shin for everyone to promote 5 Korean food, the first promotion is kimchi, he pointed out that many Hong Kong people think of kimchi, will only associate cabbage with chili powder, in fact, South Korea's authentic kimchi has a hundred styles, we may wish to come to Korea Street to taste different styles of Korean authentic kimchi. The second model is introduced as Korean Suwon sauce pickled ribs, this product is made from the freshest part of the cow. The third promotion is the red pomegranate series of health products, during the outbreak we also attach great importance to health, red pomegranate series of health products to help beauty, or enhance immunity, recommended for everyone to try. The fourth promotion is O'Taste's ingenious casual series, ingenious when the use of Chef and Taste's bacon, with different vegetables, salads, fruits, etc. , the discount period only sold for 99 yuan. The last one was introduced as more than three water, more than three water from the volcanic water of Jeju Island, South Korea, in South Korea is also very popular.

A selection of 8 super-popular goods Push to buy one send one opening offer

Opening launch of a ground-breaking discount, "Korea Street" selected 8 super-popular goods to buy one send one discount. In addition, from Monday to Saturday, different Korean conveniences are available at a discounted price of 38 yuan, first come, first available. In addition, during the opening period, customers buy 288 yuan, that is, send a Kakao Friends cartoon fan.

New World Korea Food Company "one-stop Korean food specialty store" North Point branch details:

Address: North Point 2 Underground G32 and Shop 33

Opening hours: Sunday to Thursday from 11 a.m. to 9 p.m.

Fridays, Saturdays and public holidays from 11 a.m. to 9:30 p.m.

Reporter: Liu Wei

Patting and spowing: Zhai Zhiheng

Shadow: Zhai Zhiheng